One of the biggest venues in Tallinn, which is associated with Jack Daniel’s, is Alexela Concert hall. I had the chance to come up with some interesting branding techniques in addition to the regular menus and banners, to elevate the brand’s presence and draw connections with music culture and the brand. We ended up having some stylized old vinyl records and a branded electric quitar as well as a big clock on the walls of the bar. But the main feature is a massive 5-piece image on a separating wall depicting a live concert with the Jack Daniel’s logo illuminating softly in the foggy background.
